$1 FROM EVERY ITEM IS DONATED TO THE RSPCA
A little brand with a lot behind it
Hoodie Hoo is a Melbourne-born leisurewear brand built by father-daughter duo Shane and Gracie. Technically, they’re business partners. In reality, Gracie calls the shots and Dad follows orders.
What started as a way to teach a young mind a little about business has grown into something neither of them quite expected.
Shane wanted to give his daughter a real-world introduction to business. A chance to learn responsibility, build confidence, develop new skills, get comfortable with technology and, most importantly, discover what she was passionate about by actually getting stuck into it.
So, together, they built something of their own.
'Good' was never going to be good enough
From the beginning, Shane and Gracie wanted Hoodie Hoo to make the kind of clothing that surprises you the first time you put it on.
Not just “oh, that’s nice...”
More like “wait… why is this SO good?”
That meant plenty of development, testing and refining to find the right fabrics, weights, fits, colours, and finishes. Heavyweight, soft, stylish, and most importantly, ridiculously, ridiculously comfortable.
Because the goal was never to make just another hoodie or pair of track pants...
It was to make your favourite one.
Then people started coming back
Hoodie Hoo found its home at local Melbourne markets, and somewhere along the way, something pretty special started happening: Familiar faces kept returning!
Someone who bought one piece would come back for another. Then another colour. Then something for their partner. Their kids. Their mum. Their mate.
One piece became two. Two became five. And for some Hoodie-Hoo regulars, we’re pretty sure they're well into double digits by now.
That loyal little community has become one of the things Shane and Gracie are proudest of.
Because you can say your clothing is great quality all day long. But seeing people come back for more? There's nothing quite like it!
Nothing good comes without giving back
Building Hoodie Hoo was always about teaching Gracie more than how to run a business.
For Shane, it was also an opportunity to show her that doing well and doing good don't have to be separate things. If you're lucky enough to build something people support, you should find a way to pass a little of that support on.
So when it came time to choose a cause Hoodie Hoo could get behind, Shane let the boss decide.
As a huge animal lover, Gracie’s choice was an easy one: the RSPCA.
Today, Hoodie Hoo proudly donates $1 from every order directly to the RSPCA, helping support their work caring for, protecting and advocating for animals in need.
It might be one dollar at a time, but every order helps it add up.
Good clothes. Good lessons. And hopefully, a little more good out in the world.